The Insights Control Panel
A powerful, intuitive interface for delivering MMM insights to your clients—fully white-labeled under your brand.
Built for MMM Practitioners
Focus on your models and methodology. We handle the platform, UI, and client delivery.
Custom Model Integration
Bring your own MMM models. Integrate Python or R models directly into the platform with full control over methodology.
- Python and R model support
- Model versioning and history
- Automated refresh scheduling
White-Label Everything
Your brand, your domain, your client experience. The platform looks and feels like yours.
- Custom domain and branding
- Customizable color schemes
- Client-facing login portal
Instant Client Delivery
Stop building decks. Give clients direct access to interactive insights they can explore on their own.
- Interactive dashboards
- Self-serve scenario planning
- Exportable reports and visuals
Control Panel Features
Everything you need to deliver professional MMM insights—without building the infrastructure yourself.
Channel Performance Dashboard
Give clients a clear view of how each marketing channel contributes to outcomes. Interactive charts, drill-downs, and comparison tools—all powered by your model.
- Channel contribution breakdown
- Time-series performance tracking
- ROI and efficiency metrics
Budget Optimizer & Scenarios
Let clients explore "what-if" scenarios without touching your model. Adjust budget allocations and see predicted outcomes instantly.
- Interactive budget sliders
- Real-time prediction updates
- Scenario comparison and saving
Response Curves & Saturation
Visualize diminishing returns and optimal spend levels for each channel. Your methodology, presented in a way clients can understand.
- Per-channel response curves
- Saturation point indicators
- Marginal ROI visualization
Platform Capabilities
Enterprise-grade features for managing models, clients, and insights delivery at scale.
Model Management
- Upload custom models
- Version control
- Scheduled refreshes
- Performance monitoring
Data Integration
- Marketing platform connectors
- Database connections
- File upload support
- Automated data refresh
White-Label Branding
- Custom domain
- Logo and colors
- Custom email templates
- Branded exports
Security & Access
- Role-based access
- SSO support
- Audit logging
- GDPR compliant
Client Management
- Multi-tenant architecture
- Client user management
- Usage analytics
- Activity tracking
Visualization
- Interactive charts
- Custom dashboards
- Report builder
- PDF/PPT export
Insights Delivery
- Self-serve exploration
- Scheduled reports
- Email notifications
- Embedded sharing
Client Experience
- Intuitive interface
- Guided walkthroughs
- Contextual help
- Mobile responsive
Choose Your Partnership Model
Four flexible ways to collaborate—each designed to protect your margin, simplify onboarding, and deliver client-ready results.
SaaS Platform
Full platform access for agencies with their own data science team. White-labeled and scalable.
- Complete platform access with all features
- Your data science team runs the analysis
- White-labeled dashboards and client portals
- Volume-based pricing for unlimited clients
Referrer Partnership
We handle everything A–Z while you maintain the client relationship and earn referral revenue.
- We manage data governance, analysis, and client communication
- Presentation-ready reports and PDFs delivered to you
- Simple referral revenue share model
- Minimal overhead for your team
Technical Partnership
You own the client relationship; we act as your external data science team.
- Your team manages data collection and client governance
- We deliver advanced analysis and modeling
- Low-lift integrations with your existing workflows
- Predictable, margin-safe pricing
Extended Team Partnership
We augment your team with full data science support and white-labeled platform access.
- Joint data collection, governance, and statistical expertise
- Client-friendly narratives and visualizations
- White-labeled Insights Platform for your brand
- Support for client presentations and communications
How It Works
From model integration to client delivery in days, not months.
Platform Setup
Configure your white-label platform with custom domain, branding, and user roles.
Model Integration
Connect your MMM model to the platform. We support Python and R with simple integration guides.
Data Connection
Connect client data sources or set up automated data ingestion pipelines.
Dashboard Config
Customize dashboards, set up client views, and configure scenario planning parameters.
Go Live
Invite clients to their branded portal and start delivering insights.
Guided Integration
Step-by-step documentation for model integration, data connection, and platform customization.
99.9% Uptime SLA
Enterprise-grade reliability so your clients always have access to their insights.
Dedicated Support
Technical support for integration, ongoing platform assistance, and client success resources.
Common Questions
Technical questions from data scientists evaluating the platform.