Last Updated: October 31, 2025

    PRIVACY POLICY

    This Privacy Policy describes how Analytical Alley ("we," "us," or "our") collects, uses, and shares information about you when you use our services, website, and applications.

    Questions? Contact us at hello@analyticalalley.com

    Privacy Policy at a Glance

    Your Data is Protected

    We use industry-standard security measures to protect your information

    Transparent Data Usage

    We only use your data to provide and improve our services

    You Have Control

    Access, update, or delete your data at any time

    We Never Sell Your Data

    Your information is never sold to third parties

    GDPR & CCPA Compliant

    We comply with major privacy regulations worldwide

    1. Overview and Scope

    Welcome to Analytical Alley ("we," "us," or "our"). We are committed to protecting your privacy and ensuring that your personal data is handled securely and responsibly. This Privacy Policy explains how Analytical Alley OÜ handles personal data when you visit our website (analyticalalley.com), request a demo, or otherwise interact with us. It also outlines your rights under the General Data Protection Regulation (GDPR).

    Data Controller Information

    Analytical Alley OÜ (Registry Code: 16569481) Tallinn, Estonia Contact Email: hello@analyticalalley.com

    Scope of Our Platform Services (A Note on Client Data)

    Analytical Alley provides Marketing Analytics and Media Mix Modeling (MMM) solutions to businesses. When providing these core services, we strictly process aggregated marketing and sales data. We do not ingest, process, or store personally identifiable information (PII)—such as customer IP addresses, personal emails, or device IDs—from our clients’ databases. Therefore, in the context of our analytical modeling services, we act strictly on aggregated data and not as a processor of consumer personal data.

    2. Information We Collect

    When you interact with us as a website visitor, business lead, or client representative, we collect information in two primary ways:

    1
    Information You Provide

    When you fill out a form on our website (such as "Book a Demo") or contact us directly, we collect:

    • Mandatory Information: First and Last Name, Work Email Address, and Company Name.
    • Optional Information: Phone Number, and any additional company details or messages you choose to share with us.
    • Subscribe to newsletters or marketing communications

    Types of Information Collected

    Contact Information:Name, email address, phone number, company name, job title
    Account Data:Username, password, profile information, preferences
    Business Information:Industry, company size, business needs, project details

    2
    Automatic Collection

    When you navigate our website, we automatically collect certain technical information via cookies and tracking technologies (including Google Analytics, LinkedIn Insight Tag, and Facebook Pixel). This data includes:

    3. How We Use Your Information

    We do not sell your personal or business data. We only share it with trusted third-party service providers who assist us in operating our business. Shared aggregated business data will not be shared, sold or transferred to third-parties.

    1
    Service Delivery and Operations

    2
    Communications

    Marketing Communications - You Can Opt Out Anytime

    Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur. With your consent, we may send you marketing materials about our products, services, events, and promotions.

    You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or contacting us athello@analyticalalley.com

    3
    Improvement and Development

    4
    Legal Compliance and Protection

    4. How We Share Your Information

    We do not sell your personal information. We may share your information in the following circumstances and with the following categories of recipients.

    1
    Service Providers and Processors

    2
    Business Partners

    3
    Legal Requirements and Protection

    4
    Business Transfers

    Our Commitment: We Never Sell Your Data

    Analytical Alley does not sell, rent, or trade your personal information to third parties for their own marketing purposes. All data sharing is limited to what is necessary to deliver our services and comply with legal obligations.

    If you have questions about how your data is shared, contact us at hello@analyticalalley.com

    5. Your Privacy Rights and Choices

    Under the General Data Protection Regulation (GDPR), you have specific rights regarding your personal data. We are committed to ensuring you can exercise these rights easily.

    Your GDPR Rights:

    1
    Right to Access

    You can request a copy of the personal data we hold about you.

    2
    Right to Rectification

    You can ask us to correct data that is inaccurate or complete data that is incomplete.

    3
    Right to Erasure (Right to be Forgotten)

    You can request that we delete your personal data, subject to certain legal exceptions.

    4
    Right to Restrict Processing

    You can ask us to temporarily pause the processing of your data under certain conditions.

    5
    Right to Object

    You can object to our processing of your data, particularly when it is used for direct marketing purposes.

    6
    Right to Data Portability

    You can request a copy of your data in a structured, machine-readable format to transfer to another service.

    Your Choices Regarding Cookies and Analytics

    You have the right to withdraw your consent for non-essential cookies and tracking technologies at any time.

    You can manage your preferences using the Cookie Consent Banner on our website or by adjusting your browser settings.

    How to Exercise Your Rights

    To submit a privacy request or exercise any of your rights, please email us athello@analyticalalley.com.

    We will respond to your request free of charge within 30 days. If you feel that we have not addressed your concerns adequately, you also have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon).